Work With Elusive Beauty | Lash Education, Product Development & Consulting

Dianna Dwyer has over 13 years of experience as a professional lash artist and has played a significant role in developing education programs, product lines, and industry training.

Her experience includes:

• Developing three professional lash brands

• Owning two full-service beauty studios

• Managing teams of up to 15 employees

• Educating 1,000+ lash students worldwide

• Leading product research and development

• Consulting for lash brands on formulation, compliance, and product performance

She also has an academic background in cosmetic science, public health, and occupational health and safety.

We work with lash artists, beauty educators, salon owners, and lash brands who want to build stronger businesses through science-based education, product development, and industry expertise. Our services support professionals at every stage - from artists learning advanced techniques to brands developing and launching their own products.

No. Many of our clients are professional lash artists or educators looking to expand their knowledge, refine their training programs, or grow their business. We also work with individuals who are planning to launch a brand and need guidance on product development, compliance, and strategy.

We provide consulting services to help brands understand and develop their products more effectively. This includes formulation review, ingredient analysis, private label guidance, documentation review, and compliance support related to cosmetic regulations such as Health Canada, FDA, and EU cosmetic requirements.

Our goal is to help brands ensure their products are safe, effective, and properly supported with documentation.

Yes. Elusive Beauty offers formulation and ingredient review services for lash products such as adhesives, lash shampoos, primers, serums, and other cosmetic products. These reviews help brands better understand how their products work, identify potential concerns, and ensure formulations align with regulatory and safety considerations.

Yes. Many lash brands begin with private label products, and we help brands evaluate and understand what they are selling. This includes reviewing documentation from manufacturers, assessing ingredient lists, identifying questions to ask suppliers, and ensuring the product meets appropriate regulatory and safety expectations.

Yes. We support brand owners through various stages of development, including product concept development, formulation insight, compliance review, documentation guidance, marketing positioning, and product launch strategy.

Our consulting helps ensure brands launch products that are both credible and market-ready.

Elusive Beauty integrates cosmetic science, eye health, public health, and occupational safety principles into professional beauty education.

Our programs are designed to go beyond technique and teach professionals how to understand the science behind the products and services they use every day.

This approach helps artists make better decisions about safety, product performance, and client care.