{"title":"Coming Soon","description":"\u003cp\u003eNew Elusive Beauty Education courses and resources in development. \u003ca href=\"https:\/\/www.elusivebeauty.ca\/pages\/newsletter\"\u003eSign up for our newsletter\u003c\/a\u003e to find out when each course is live.\u003c\/p\u003e","products":[{"product_id":"lash-extension-product-science-primer","title":"Lash Extension Product Science Online Training: Eyelash Extension Primer — Coming Soon","description":"\u003cdiv style=\"color: #211f1d; line-height: 1.6; max-width: 820px; margin: 0 auto;\"\u003e\n\u003c!-- HERO --\u003e\n\u003cdiv style=\"background: #faf8f5; border: 1px solid #ddd7d2; padding: 36px 28px; margin-bottom: 28px; text-align: center;\"\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0 0 14px;\"\u003eElusive Beauty Education \/ Lash Science\u003c\/p\u003e\n\u003ch2 style=\"font-family: 'Playfair Display', Georgia, serif; font-weight: 400; font-size: 34px; line-height: 1.1; margin: 0 0 6px; color: #211f1d;\"\u003eLash Extension Product Science\u003c\/h2\u003e\n\u003cp style=\"font-family: 'Playfair Display', Georgia, serif; font-style: italic; font-size: 22px; color: #6f6964; margin: 0 0 16px;\"\u003estarting with primer.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; max-width: 600px; margin: 0 auto 18px; color: #211f1d;\"\u003eAn advanced online lash science series. Every lash artist uses primer. Almost no one is taught what's actually in the bottle.\u003c\/p\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0 0 10px;\"\u003eComing soon\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003ca href=\"https:\/\/www.elusivebeauty.ca\/pages\/newsletter\" style=\"color: #211f1d; font-weight: 600;\"\u003eSign up for our newsletter to find out when the course is live\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- INTRO --\u003e\n\u003cdiv style=\"margin-bottom: 28px;\"\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0 0 8px;\"\u003e01 \/ The approach\u003c\/p\u003e\n\u003ch3 style=\"font-family: 'Playfair Display', Georgia, serif; font-weight: 400; font-size: 26px; line-height: 1.2; margin: 0 0 12px; color: #211f1d;\"\u003eWe don't tell you what to use. We teach you how to think.\u003c\/h3\u003e\n\u003cp style=\"color: #211f1d;\"\u003eLash Extension Product Science is a series of product education courses, one product at a time. Each course takes you inside a product you use every day: its ingredients, its claims and the rules behind it, connected to what happens on a real client. The first product is primer.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0; color: #211f1d;\"\u003eIt won't give you a list of approved brands. It teaches you to pick up any primer and ask three questions: what does it do to the lash surface, what does it do to the glue, and what does it do to the lash over time?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- AT A GLANCE --\u003e\n\u003cdiv style=\"background: #f6f1ea; border: 1px solid #ddd7d2; padding: 28px; margin-bottom: 28px;\"\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0 0 16px;\"\u003e02 \/ At a glance\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px; color: #211f1d;\"\u003e\u003cstrong style=\"color: #211f1d;\"\u003eFormat:\u003c\/strong\u003e 100% online, at your own pace\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px; color: #211f1d;\"\u003e\u003cstrong style=\"color: #211f1d;\"\u003eLessons:\u003c\/strong\u003e Video lessons, diagrams and downloadable materials\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px; color: #211f1d;\"\u003e\u003cstrong style=\"color: #211f1d;\"\u003eAssessment:\u003c\/strong\u003e Quizzes, activities and a full primer review assignment\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px; color: #211f1d;\"\u003e\u003cstrong style=\"color: #211f1d;\"\u003eKit:\u003c\/strong\u003e None needed. This is a science and theory course\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #211f1d;\"\u003e\u003cstrong style=\"color: #211f1d;\"\u003eOn completion:\u003c\/strong\u003e Elusive Beauty Education Certificate\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- WHAT YOU LEARN --\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0 0 10px;\"\u003e03 \/ Inside the course\u003c\/p\u003e\n\u003cdetails style=\"border-top: 1px solid #ddd7d2; padding: 16px 0;\" open=\"\"\u003e\n\u003csummary style=\"font-family: 'Playfair Display', Georgia, serif; font-size: 20px; color: #211f1d; cursor: pointer;\"\u003eWhat will I learn?\u003c\/summary\u003e\n\u003cdiv style=\"padding-top: 12px;\"\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e01 Before the primer.\u003c\/strong\u003e The natural lash fibre, lash washing, shampoo vs. cleanser, and what Health Canada allows in lash products.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e02 Primer basics.\u003c\/strong\u003e What a primer is, where to apply it, and the main types of primer.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e03 How lash glue sets.\u003c\/strong\u003e Moisture, pH and humidity, and how prep changes with traditional cyanoacrylate vs. UV\/LED adhesive.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e04 Reading a primer label.\u003c\/strong\u003e Spotting the key ingredients and sorting any product by what it does.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e05 Lash health and eye safety.\u003c\/strong\u003e Which primers carry the most risk, safe application, and when to skip primer.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e06 Choosing primer for the client and the room.\u003c\/strong\u003e Oily lashes, sensitive clients, lifted or fragile lashes, humid or dry rooms.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e07 Marketing claims vs. evidence.\u003c\/strong\u003e \"Hydrating,\" \"strengthening,\" \"bonding,\" and the questions to ask a brand.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e08 For brand owners.\u003c\/strong\u003e Ingredient lists, pH, Safety Data Sheets and honest claims.\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #211f1d;\"\u003e\u003cstrong\u003e09 Knowledge check and primer review assignment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails style=\"border-top: 1px solid #ddd7d2; padding: 16px 0;\" open=\"\"\u003e\n\u003csummary style=\"font-family: 'Playfair Display', Georgia, serif; font-size: 20px; color: #211f1d; cursor: pointer;\"\u003eHow do I get certified?\u003c\/summary\u003e\n\u003cdiv style=\"padding-top: 12px;\"\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e1. Complete the online lessons.\u003c\/strong\u003e Work through every module, quiz and activity.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e2. Complete your primer review.\u003c\/strong\u003e Choose any primer, your own brand or another, and break it down ingredient by ingredient and claim by claim.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003e\u003cstrong\u003e3. Pass the knowledge check.\u003c\/strong\u003e Score at least 85%.\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #211f1d;\"\u003e\u003cstrong\u003e4. Receive your certificate.\u003c\/strong\u003e Issued once all requirements are complete.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails style=\"border-top: 1px solid #ddd7d2; border-bottom: 1px solid #ddd7d2; padding: 16px 0; margin-bottom: 28px;\" open=\"\"\u003e\n\u003csummary style=\"font-family: 'Playfair Display', Georgia, serif; font-size: 20px; color: #211f1d; cursor: pointer;\"\u003eWho is this course for?\u003c\/summary\u003e\n\u003cdiv style=\"padding-top: 12px;\"\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003eLash artists who want to know why, not just how\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003eLash educators adding product science to their training\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003eLash brand owners who want to stand behind their formulas\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 8px; color: #211f1d;\"\u003eFuture brand owners launching a product the right way\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #6f6964; font-size: 14px;\"\u003eThis is an advanced course, not a beginner lash extension certification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c!-- INSTRUCTOR --\u003e\n\u003cdiv style=\"background: #faf8f5; border: 1px solid #ddd7d2; padding: 24px 28px; margin-bottom: 16px;\"\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0 0 8px;\"\u003e04 \/ Your instructor\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px; color: #211f1d;\"\u003eDianna Dwyer is a lash artist of 13+ years, a formulator, and an educator with a background in cosmetic science, public health and occupational health and safety. She also consults for lash brands on formulation, safety and compliance.\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003ca href=\"https:\/\/www.elusivebeauty.ca\/pages\/meet-dianna\" style=\"color: #211f1d;\"\u003eRead more about Dianna\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #ddd7d2; padding: 24px 28px; margin-bottom: 28px;\"\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0 0 8px;\"\u003e05 \/ How to enrol\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px; color: #211f1d;\"\u003eThis course will be hosted on the Elusive Education learning platform, not through the Elusive Beauty shop checkout. Sign up for the Elusive Beauty Education newsletter and you'll be the first to know when the course is live.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px;\"\u003e\u003ca href=\"https:\/\/www.elusivebeauty.ca\/pages\/newsletter\" style=\"color: #211f1d; font-weight: 600;\"\u003eSign up for our newsletter\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #6f6964; font-size: 14px;\"\u003eCan't wait? Start with the free \u003ca href=\"https:\/\/www.elusivebeauty.ca\/products\/lash-primer-guide\" style=\"color: #211f1d;\"\u003eLash Primer Made Simple guide\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- SIGN-OFF --\u003e\n\u003cdiv style=\"text-align: center; padding: 8px 0 4px;\"\u003e\n\u003cp style=\"font-family: 'Playfair Display', Georgia, serif; font-size: 24px; margin: 0 0 4px; color: #211f1d;\"\u003eKnow your products.\u003c\/p\u003e\n\u003cp style=\"font-family: 'Playfair Display', Georgia, serif; font-style: italic; font-size: 24px; margin: 0 0 10px; color: #6f6964;\"\u003eProtect the lash.\u003c\/p\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 3px; text-transform: uppercase; color: #6f6964; margin: 0;\"\u003eProfessional lash education with Dianna Dwyer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Elusive Beauty Academy","offers":[{"title":"Default Title","offer_id":67997982032178,"sku":null,"price":190.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4106\/6034\/files\/IMG_7322.jpg?v=1793320571"}],"url":"https:\/\/www.elusivebeauty.ca\/collections\/coming-soon.oembed","provider":"Elusive Beauty ","version":"1.0","type":"link"}